Biz Advice for a Smashing Fall - and Prepping Now for a Truly Stress-Free Holiday Season

The first quarter of the year is the strongest selling period in most consulting businesses – organizations have budget and consumers are on fire with the New Year energy! – but the two months of Fall are a close second.  The crisp, clear air, after the heat, humidity and lethargy of summer, and the return of the school year, puts a sense of urgency into people’s lives.  They are ready to invest in themselves and they are ready to pour the financial foundation for the new year of business.  It’s an important time to pour on the effort for marketing, releasing new products (especially those that could be purchased or gifted for the holidays), and unleashing your creativity for cooking up the cool beans for the new year.

In addition to your ongoing marketing and product development, it’s not too soon to start having conversations with your spouse and family about setting new dreams in place for what the holidays mean.  If you start now to think of ways to tell people that you love them, without spending money, you will have that money to invest in your business, in your continuing education and in your children’s future.  I tell my loved ones, in detailed letters, exactly why I adore them, citing specific examples.  I bake and crochet up a storm.  Kids get one gift each, sometimes bought and always educational. 

Every year, I make a list of fun, new, magical things I want to ENJOY.  I sip eggnog and decorate enough to feel festive, but not enough to be a significant time drain.  I drive or walk to admire other people’s light displays.  I love, love, love November and December.  How lovely, how magical, how full of love and good cheer.  And no stress.  In my early November issue, I’ll include some tips for your business and your stress-free life.  For now, start thinking about what is truly joyful and what could potentially be eliminated from your Shop and To-Do lists.  You don’t need to do everything this year.  The Grand Canyon was carved over time by the relentless flow of water, and it may take a few years of relentless chipping away to transform The Stress and Broke Season into the season of love and joy – but you can do it.

 

And you deserve it.

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